With the season of Christmas in the rear view mirror research regarding giving is just being released. Read the short blip below for some interesting statistics on children and giving.
Kids Want to Give Back
Kids are not as consumer-minded as you may think and 91 percent of kids want to help others, says a newly released study by Just Kid, Inc. The market research firm — who surveyed 2,000 children between the ages of 6 and 14 — offers strategies based on input from children and encourages retailers to provide kids with less selfish purchasing incentives.
Fifty-eight percent of kids choose volunteering over playing video games and 38 percent would rather see money for their gifts go to a worthy cause instead of receiving a present, says Foxbusiness.com. More than half responded that they have the ability to make a positive change in the world while nine percent said that kids who volunteer are "nerds." But, when the children were given a choice between participating on a sports team or a club that raises money for a worthy cause, 51 percent chose the fundraising club.
Although children may express a desire to help others, Dr. Robert Reiner, child psychologist and Executive Director of Behavioral Associates, said it all has to do with parental "modeling." "If a child's parents are interested [in giving back], there is a chance that they will be interested, too," Reiner said. "But if adults can't deny instant gratification, why should we think kids can?"
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